Turn guest Wi-Fi into customer insight

You know what amazes me? Businesses spend thousands on marketing, social media, websites and Google ads, then offer free Wi-Fi to hundreds of customers every month and collect absolutely nothing from it. Every person connecting to your guest Wi-Fi is telling you: I'm right here, right now, in your business. And most companies just give away internet and wave goodbye. That's where Purple WiFi comes in. Instead of a boring Wi-Fi password on a wall, customers log in through a branded portal. You can capture customer details, understand visit patterns, measure dwell time, gather feedback and even run targeted marketing campaigns. Suddenly your Wi-Fi isn't just Wi-Fi. It's customer intelligence, it's marketing, it's business insight. And if you're paying for guest Wi-Fi anyway, why not let it work for you? I'm Greg from FirstNet, and honestly, in 2026 free Wi-Fi with zero insight feels a bit like leaving money on the table.