Ask FirstNet about Voice
Recognised. Trusted. Answered
Verified Business Caller ID puts your name, logo, verified badge and the reason for the call on your customer's screen before they pick up. FirstNet runs it end to end as a managed service.
What customers see
Your brand on every outbound call
Unsaved numbers are increasingly treated as spam. Verified Business Caller ID replaces anonymous digits with a verified identity on recipients' Android and iOS phones where Truecaller is installed.
- Business name, logo and category tag during the ring
- Green verified badge confirming the number and brand are genuine
- Call reason, such as payment reminder or delivery update
- Identity locked against community edits and impersonators
- No change for recipients without Truecaller; calls behave as normal
Quick answers
What if my customers don't have Truecaller?
Truecaller is a top-five communication app in South Africa, so a meaningful share of customers will see your verified identity. For everyone else, calls behave exactly as they do today.
Does it work with our existing phone system?
Yes. It works with your existing outbound numbers regardless of voice platform, and pairs natively with FirstNet hosted PBX and contact-centre solutions.
How much will our answer rate improve?
Results vary by customer base, so FirstNet does not promise a fixed uplift. A pilot on one or two priority numbers measures the change against your own baseline.
Is it POPIA compliant?
FirstNet delivers the service under ISO 27001 and ISO 9001, and number ownership is verified at onboarding. Your call-reason content and consent practices also shape POPIA outcomes, so compliance is shared.
Call reasons
Tell customers why you're calling
Static reasons
A small set of reasons mapped per number or use case. Enough for most collections, delivery and appointment calls.
Dynamic reasons
Your CRM, dialler or contact-centre platform passes a per-call reason through the Truecaller API, with end-to-end authentication.
Analytics dashboard
Answer rates, time-slot analysis, spam-report trends and segmented call patterns show when customers are most likely to pick up.
Use cases
Built for outbound teams
- Collections, payment reminders and fraud verification calls
- Appointment reminders, results and patient call-backs in healthcare
- Delivery updates, order verification and returns
- Outbound sales and customer service
- High-volume contact centres and BPOs
Explore the details
From verification to live callsConfirm caller IDs in scope, call reasons and key contacts · Provide proof of number ownership and…
Onboarding
From verification to live calls
- Confirm caller IDs in scope, call reasons and key contacts
- Provide proof of number ownership and business registration
- Set up brand name, logo, category and business profile
- Connect your CRM or dialler if dynamic reasons are needed
- Pilot on one or two priority numbers and measure answer rates
- Roll out across your numbers, with a review after 30 to 90 days
More ways to engageVerified Message ID · Video Caller ID · Call Me Back · User Feedback
Extend it
More ways to engage
Verified Message ID
Extend your verified identity to SMS for OTPs, payment alerts and delivery notices.
Video Caller ID
Play a short branded video on the recipient's screen while the phone rings.
Call Me Back
Let customers who miss your call choose a callback slot.
User Feedback
Collect post-call ratings on missed, rejected and answered calls.
Why buy through FirstNet rather than Truecaller directly?
FirstNet handles verification, brand setup, call-reason changes, dashboard access and support inside your voice contract, so you have one provider to deal with.
Can we manage hundreds of numbers?
Yes. One brand profile applies consistently across all authorised numbers, and FirstNet handles additions and changes as part of the managed service.
What is verified business caller ID?
Verified business caller ID shows your brand on the recipient's phone when you call: your business name, logo, a green verified badge, a category tag and the reason for the call. FirstNet Truecaller for Business delivers this as a managed service on the Truecaller network. Recipients can see who is calling and why before they answer, which helps your calls stand out from unknown numbers and spam.
Can the call reason change for each call?
Yes. Static call reasons, such as "Payment reminder" or "Delivery update", are set per number or use case at onboarding and suit most outbound teams. Dynamic call reasons are sent at dial time through an API or webhook from your CRM, dialler or contact-centre platform, so each call can carry a customer-specific or campaign-specific reason. Dynamic reasons are scoped as an integration project.
How does verified caller ID stop people impersonating my business?
Once your brand profile is verified, it is locked. Community edits and impersonators cannot change the name, logo or category shown on the call screen, and only authorised changes made through FirstNet are accepted. Calls from your verified numbers carry the green badge, which spoofed or community-suggested entries do not. This makes it harder for fraudsters to pass themselves off as your brand.
What does it take to get our numbers verified?
You provide proof that you own the numbers and proof of business registration. FirstNet validates these with Truecaller and sets up your brand profile, including name, logo, category tag, business page and base call reasons. Integrations are added if needed. A pilot then goes live on one or two priority numbers to capture baseline answer rates, followed by rollout and a review after 30 to 90 days.
Can verified branding also be used on business SMS?
Yes. Verified Message ID extends your verified brand identity to SMS, for messages such as one-time PINs, payment alerts, delivery notices and appointment confirmations. It is available in the CX Solution subscription and is usually added once verified caller ID is live. Other optional features include Video Caller ID, Call Me Back for missed calls and post-call User Feedback.
From the Knowledge Hub
In-depth answers about Truecaller for Business
- Can Truecaller verified branding from FirstNet also be used on business SMS?
- What does it take to get our numbers verified for Truecaller for Business with FirstNet?
- How does Truecaller verified caller ID stop people impersonating my business?
- Can the Truecaller for Business call reason change for each call?
- What is verified business caller ID with FirstNet Truecaller for Business?
- Can FirstNet Truecaller for Business manage hundreds of business numbers?
Your place in the stack
Voice is layer 4 of 5.
Enriched by Sovereign AI Turn call recordings into structured, searchable data on the AI Factory; the recordings never leave South Africa. Explore the AI Factory →
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