Recognised. Trusted. Answered
Verified Business Caller ID puts your name, logo, verified badge and the reason for the call on your customer's screen before they pick up. FirstNet runs it end to end as a managed service.
Your brand on every outbound call
Unsaved numbers are increasingly treated as spam. Verified Business Caller ID replaces anonymous digits with a verified identity on recipients' Android and iOS phones where Truecaller is installed.
- Business name, logo and category tag during the ring
- Green verified badge confirming the number and brand are genuine
- Call reason, such as payment reminder or delivery update
- Identity locked against community edits and impersonators
- No change for recipients without Truecaller; calls behave as normal
Watch: Truecaller for business
Your customers screen unknown numbers, so your calls go unanswered. Truecaller for Business verifies your number and tells customers why you are calling before they pick up.
- Verified business caller ID on outbound calls
- Show the reason for the call before it is answered
- Optionally play a short video about your business while the phone rings
- Answer-pattern insights that show when customers are most likely to take your call
Sean, FirstNet
Read the transcript
How frustrated are you with the amount of spam calls you get on your cell phone every day? Numbers phoning at all hours from all over the country that you don't recognise. So you start declining calls, and then the one you were expecting doesn't get through. If you're like me, you've installed Truecaller to screen unwanted spam calls. But as a business trying to reach your customers, that becomes a problem, because your customers are screening calls and not necessarily taking the ones they need from you. So come and talk to us about Truecaller for Business. It lets you verify your number, present the reason for the call and even play a short video about your business, so when you call your customers they know what it's about before they answer and can make an informed decision. Now that is power. You also get access to Truecaller statistics that show when your customers' numbers are most likely to be answered, based on their dial and answer patterns. There's no point phoning me between seven and eight in the morning, but find me at four in the afternoon and you're more likely to get through. If that's exciting to you, give us a shout. I'm Sean from FirstNet and we'll be waiting for your call.
Tell customers why you're calling
Static reasons
A small set of reasons mapped per number or use case. Enough for most collections, delivery and appointment calls.
Dynamic reasons
Your CRM, dialler or contact-centre platform passes a per-call reason through the Truecaller API, with end-to-end authentication.
Analytics dashboard
Answer rates, time-slot analysis, spam-report trends and segmented call patterns show when customers are most likely to pick up.
The details
Built for outbound teamsCollections, payment reminders and fraud verification calls · Appointment reminders, results and patient…
Built for outbound teams
- Collections, payment reminders and fraud verification calls
- Appointment reminders, results and patient call-backs in healthcare
- Delivery updates, order verification and returns
- Outbound sales and customer service
- High-volume contact centres and BPOs
From verification to live callsConfirm caller IDs in scope, call reasons and key contacts · Provide proof of number ownership and…
From verification to live calls
- Confirm caller IDs in scope, call reasons and key contacts
- Provide proof of number ownership and business registration
- Set up brand name, logo, category and business profile
- Connect your CRM or dialler if dynamic reasons are needed
- Pilot on one or two priority numbers and measure answer rates
- Roll out across your numbers, with a review after 30 to 90 days
More ways to engageVerified Message ID · Video Caller ID · Call Me Back · User Feedback
More ways to engage
Verified Message ID
Extend your verified identity to SMS for OTPs, payment alerts and delivery notices.
Video Caller ID
Play a short branded video on the recipient's screen while the phone rings.
Call Me Back
Let customers who miss your call choose a callback slot.
User Feedback
Collect post-call ratings on missed, rejected and answered calls.
Log in with one tap, no code to typeTruecaller Verification replaces the SMS one-time PIN with a one-tap consent screen on Android.
Log in with one tap, no code to type
Truecaller Verification replaces the SMS one-time PIN with a one-tap consent screen on Android. Users with Truecaller confirm their number in seconds by tapping Continue, and everyone else falls back to the SMS or WhatsApp OTP you already use.
It pairs with Verified Business Caller ID: verify customers when they sign in, then show your verified brand name and logo when you call them.
- Under 3 seconds to verify a number, per Truecaller
- One tap to consent, with no code to copy between apps
- More than 30,000 apps integrated worldwide, per Truecaller
- Works in Android apps and Android mobile web
- Users without Truecaller get your existing SMS or WhatsApp OTP automatically
Sign-up and login
Replace the SMS OTP at sign-up and login with a one-tap Truecaller pop-up. The user taps Continue and is in. Supports token-based re-login and SIM and device binding.
Lead verification
Confirm the phone number at the top of a lead form, so your sales team calls people who are real and reachable. Used in insurance, lending, motor and education, with the name shared only with consent.
Checkout
Confirm the buyer's number at checkout without sending a code, so fewer carts are left at the last step. Suited to e-commerce, subscriptions, and travel and hospitality.
From discovery call to go-liveScope: map your sign-up, login or lead flow and agree the fallback for users without Truecaller…
From discovery call to go-live
- Scope: map your sign-up, login or lead flow and agree the fallback for users without Truecaller
- Register: we set up test applications on the Truecaller developer portal
- Integrate: your developers add the Truecaller SDK to your Android app or mobile web flow, with our help
- Test: check the flow and the fallback end to end before release
- Go live: launch on one flow first, then measure completion against your current OTP flow
What we need from you: your Android app or mobile web flow, your current OTP provider for the fallback, and a named technical contact.
Truecaller for Business questions
Straight answers from the FirstNet team.
Read every answer in the Knowledge HubWhat if my customers don't have Truecaller?
Truecaller is a top-five communication app in South Africa, so a meaningful share of customers will see your verified identity. For everyone else, calls behave exactly as they do today.
Does it work with our existing phone system?
Yes. It works with your existing outbound numbers regardless of voice platform, and pairs natively with FirstNet hosted PBX and contact-centre solutions.
How much will our answer rate improve?
Results vary by customer base, so FirstNet does not promise a fixed uplift. A pilot on one or two priority numbers measures the change against your own baseline.
Is it POPIA compliant?
FirstNet delivers the service under ISO 27001 and ISO 9001, and number ownership is verified at onboarding. Your call-reason content and consent practices also shape POPIA outcomes, so compliance is shared.
Why buy through FirstNet rather than Truecaller directly?
FirstNet handles verification, brand setup, call-reason changes, dashboard access and support inside your voice contract, so you have one provider to deal with.
Can we manage hundreds of numbers?
Yes. One brand profile applies consistently across all authorised numbers, and FirstNet handles additions and changes as part of the managed service.
What is verified business caller ID?
Verified business caller ID shows your brand on the recipient's phone when you call: your business name, logo, a green verified badge, a category tag and the reason for the call. FirstNet Truecaller for Business delivers this as a managed service on the Truecaller network. Recipients can see who is calling and why before they answer, which helps your calls stand out from unknown numbers and spam.
Can the call reason change for each call?
Yes. Static call reasons, such as "Payment reminder" or "Delivery update", are set per number or use case at onboarding and suit most outbound teams. Dynamic call reasons are sent at dial time through an API or webhook from your CRM, dialler or contact-centre platform, so each call can carry a customer-specific or campaign-specific reason. Dynamic reasons are scoped as an integration project.
How does verified caller ID stop people impersonating my business?
Once your brand profile is verified, it is locked. Community edits and impersonators cannot change the name, logo or category shown on the call screen, and only authorised changes made through FirstNet are accepted. Calls from your verified numbers carry the green badge, which spoofed or community-suggested entries do not. This makes it harder for fraudsters to pass themselves off as your brand.
What does it take to get our numbers verified?
You provide proof that you own the numbers and proof of business registration. FirstNet validates these with Truecaller and sets up your brand profile, including name, logo, category tag, business page and base call reasons. Integrations are added if needed. A pilot then goes live on one or two priority numbers to capture baseline answer rates, followed by rollout and a review after 30 to 90 days.
Can verified branding also be used on business SMS?
Yes. Verified Message ID extends your verified brand identity to SMS, for messages such as one-time PINs, payment alerts, delivery notices and appointment confirmations. It is available in the CX Solution subscription and is usually added once verified caller ID is live. Other optional features include Video Caller ID, Call Me Back for missed calls and post-call User Feedback.
What is Truecaller Verification?
A one-tap alternative to SMS one-time PINs. When a user signs up, logs in or fills in a lead form on Android, a Truecaller screen asks them to confirm their number. They tap Continue and their number is verified, with no code to wait for or copy.
What happens if a user does not have Truecaller?
Truecaller tells your app that the user cannot be verified this way, and your existing SMS or WhatsApp OTP takes over automatically. Nobody is locked out.
Does Truecaller Verification work on iPhone?
The one-tap flow is built for Android apps and Android mobile web. iPhone users, and anyone else who cannot use it, get your normal OTP.
Can we use Truecaller Verification with Verified Business Caller ID?
Yes. Verification confirms customers when they sign in, and Verified Business Caller ID shows your brand name and logo when you call them. FirstNet sets up and supports both.
From the Knowledge Hub
Where voice fits
- Sovereign AI AI that stays home, in every layer.
- Voice Every call, clear.
- Security Threats, contained.
- Cloud Data, protected.
- Connectivity Always connected.
Enriched by Sovereign AI: turn call recordings into structured, searchable data on the AI Factory; the recordings never leave South Africa. Explore the AI Factory