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Use Truecaller verified branding for business SMS

Can Truecaller verified branding from FirstNet also be used on business SMS?

Truecaller for Business · Answered by FirstNet Technology Services

Short answer

Yes. Verified Message ID extends your verified brand identity to SMS, for messages such as one-time PINs, payment alerts, delivery notices and appointment confirmations. It is available in the CX Solution subscription and is usually added once verified caller ID is live.

In detail: Use Truecaller verified branding for business SMS

The wider engagement options:

  • Verified Message ID: your verified identity on SMS, so customers can recognise genuine OTPs and alerts.
  • Video Caller ID: a short branded video plays on the recipient's screen while the phone rings.
  • Call Me Back: customers who miss your call can choose a callback slot.
  • User Feedback: post-call ratings on missed, rejected and answered calls.

These are typically added after the core verified caller ID has shown value, around the 30 to 90-day review, so you build on measured results rather than switching everything on at once.

Using verified identity on both voice and SMS gives customers a consistent way to recognise you across channels. FirstNet scopes the SMS use cases with you, along with any integration needed, and manages the set-up as part of the same service, with changes and support handled by FirstNet rather than a separate vendor.

Source: FirstNet Truecaller for Business service page →

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